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Attitudes towards President Trump's decision on Jerusalem

: Publications; 30 January 2018

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Retail in Africa - Still the Next Big Thing by ATKearney

: Publications; 03 November 2017

Africa's landscape is changing - slowly, perhaps, but inexorably. As economies rise and a shopping culture emerges, the retail opportunity is greater than ever before.

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Problems and Prospects of Marketing in Developing Economies - The Nigerian Experience

: Publications; 03 November 2017

The study takes a holistic view of some of the problems facing marketing in developing economies, such as low marketing education, preferences for foreign products and low patronage for non-essential products, high cost of production, inadequate infrastructures.

News Feeds

ESOMAR Announces Industry Award Winners at Insights Festival 2020

Source: ESOMAR - News

ESOMAR is proud to welcome Quest Mindshare as its new Platinum Sponsor for Insights Festival 2020 on September 14 â 17.

Source: ESOMAR - News

Insights Festival is a four-day digital festival brought to you by the data, research and insights community and sponsored by ESOMAR.

Lotame signs up to the ICC/ESOMAR International Code and joins ESOMARâs Legal Affairs Committee

Source: ESOMAR - News

ESOMAR is delighted to welcome Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, to its family of members, and to see them represented in our Legal Affairs Committee.

4 Online Video Trends (And When To Use Them In Your Marketing)

Source: DMN Content Marketing

In the rapidly-growing video marketing space, it's essential to stay ahead of emerging trends

One on One: Rethinking CRM as Customer Engagement with Tom Libretto

Source: DMN Customer Experience

Tom Libretto of Pega discusses the rapid evolution from traditional CRM to a real-time customer-centric marketing and sales environment

Webcast Preview: Revamp Your Video Marketing In 5 Steps

Source: DMN Content Marketing

Join us on June 12 as we take an in-depth look at video marketing strategy

Inspiring Innovation: How To Motivate Creative Marketing Teams

Source: DMN Content Marketing

Tips from executives on how to inspire creativity in the workplace

Pega: From CRM to Infinity

Source: DMN Customer Experience

In its biggest platform announcement in five years, Pega replaces its CRM suite with Pega Infinity, an end-to-end automated marketing, sales, and service solution

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