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© 2015, A.T. Kearney, In.
Africa's landscape is changing - slowly, perhaps, but inexorably. As economies rise and a shopping culture emerges, the retail opportunity is greater than ever before.
The study takes a holistic view of some of the problems facing marketing in developing economies, such as low marketing education, preferences for foreign products and low patronage for non-essential products, high cost of production, inadequate infrastructures.
ESOMAR is proud to announce the winners of a number of ESOMAR Awards presented at FUSION 2019, held in Madrid 10-14 November 2019.
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