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Attitudes towards President Trump's decision on Jerusalem

: Publications; 30 January 2018

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Retail in Africa - Still the Next Big Thing by ATKearney

: Publications; 03 November 2017

Africa's landscape is changing - slowly, perhaps, but inexorably. As economies rise and a shopping culture emerges, the retail opportunity is greater than ever before.

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Problems and Prospects of Marketing in Developing Economies - The Nigerian Experience

: Publications; 03 November 2017

The study takes a holistic view of some of the problems facing marketing in developing economies, such as low marketing education, preferences for foreign products and low patronage for non-essential products, high cost of production, inadequate infrastructures.

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Jean-Marc LÃ©ger and Rob Berger appointed as ESOMAR representatives for Canada

Source: ESOMAR - News

We are pleased to announce the appointment of Jean-Marc Léger, CEO of Leger, and Rob Berger, Managing Director of Maru/Blue, as ESOMAR’s new Canadian representatives.

In Memoriam: Panelbase founder Angus Webb

Source: ESOMAR - News

Angus Webb, the founder and Managing Director of online research supplier Panelbase, died last Wednesday evening from the COVID-19 virus, at a hospital in Spain. He was 45 years old.

ESOMAR calls on leaders to use evidence to tackle COVID-19

Source: ESOMAR - News

The Netherlands - Data and insights trade association ESOMAR has called on businesses and political leaders to maintain their investment in research to help address the pandemic crisis management and recovery.

4 Online Video Trends (And When To Use Them In Your Marketing)

Source: DMN Content Marketing

In the rapidly-growing video marketing space, it's essential to stay ahead of emerging trends

One on One: Rethinking CRM as Customer Engagement with Tom Libretto

Source: DMN Customer Experience

Tom Libretto of Pega discusses the rapid evolution from traditional CRM to a real-time customer-centric marketing and sales environment

Webcast Preview: Revamp Your Video Marketing In 5 Steps

Source: DMN Content Marketing

Join us on June 12 as we take an in-depth look at video marketing strategy

Inspiring Innovation: How To Motivate Creative Marketing Teams

Source: DMN Content Marketing

Tips from executives on how to inspire creativity in the workplace

Pega: From CRM to Infinity

Source: DMN Customer Experience

In its biggest platform announcement in five years, Pega replaces its CRM suite with Pega Infinity, an end-to-end automated marketing, sales, and service solution

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