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News
© 2015, A.T. Kearney, In.
Africa's landscape is changing - slowly, perhaps, but inexorably. As economies rise and a shopping culture emerges, the retail opportunity is greater than ever before.
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The study takes a holistic view of some of the problems facing marketing in developing economies, such as low marketing education, preferences for foreign products and low patronage for non-essential products, high cost of production, inadequate infrastructures.
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News Feeds
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