Market Research

We gather, analyse and interprete information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; we do research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face.

We help our clients solve strategic marketing challenges based on consumer research, stakeholder understanding and market and environmental analysis. We link insights to return on investments, the best metrics for business. We do this through scientific known market research products including:

  • Customer Satisfaction Surveys
  • Usership & Attitude Surveys
  • Product Test Surveys
  • Brand Trackers
  • Concept Testing
  • Brand Equity Surveys
  • Advertising/Communications Research
  • Market Segmentation Surveys
  • Mystery Shopping