Types of Research

Market Research

We gather, analyse and interprete information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers
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Social Research

We help you extend knowledge and understanding of the world and a vast breadth of social phenomena using socially approved methods.

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Media & Digital Research

Our Media & Digital Research service helps clients grow their brands through media measurement and advertising effectiveness research.
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Trade Research & Consulting

We systematically gather data about people or companies and then analyse it to better understand what that group of people needs.
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Feasibility Studies

We objectively and rationally uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats present...
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Data Mining Solutions

As data grows, organisations are looking for ways to dig up insights from underneath layers of information. Market Pulse provide the tools that enable them to view those hidden gems
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Market Pulse Health

Market Pulse Health is a new division, part of Market Pulse Ltd that specializes in consumer insights for the health sector.
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Data Collection Capability

Qualitative Research

  • In-depth Interviews / Key Informant Interviews
  • Observations / Ethnography / Immersion Studies
  • Concept Tests
  • Mini and Full Focus Groups

Quantitative Research

  • PAPI
  • CAPI
  • CATI
  • Street Intercepts
  • Central Location Tests
  • Household Interviews